With over twenty years of experience acquiring and developing high-end hotel, restaurant and nightlife properties in New York, Boston and Miami, Seth Greenberg is regarded as one of the premiere impresarios of today’s hospitality industries.
Greenberg began his illustrious career at the age of seventeen as a promoter of fashionable private parties in nightclubs, ballrooms, and event facilities in the Boston area. Soon after graduating from Boston University, Greenberg purchased and successfully launched a number of the city’s most popular nightlife properties, including the Paradise, a venue credited with giving vital early exposure to then-up and coming acts such as U2 and the Red Hot Chili Peppers, and M-80 playing host to some of the city’s most fashion-forward socialites.
Following a successful string of over twelve nightclub ventures along the East Coast, Greenberg shifted his focus to developing high-end hotels and restaurants. In 1997, Greenberg established himself as a respected restaurateur with the opening of Mistral, a French-Mediterranean inspired restaurant in Boston. He also participated in the development team for the award winning XV Beacon Hotel in 1999.
In November 2002, Greenberg once again showcased his talent and vision by successfully debuting his first New York City venue, the resplendent Stanford White-designed ballroom and event space, Capitale. Through the purchase and renovation of the historic Bowery Savings Bank, a Beaux-Arts building constructed in the 1890s, Greenberg established Capitale as one of New York’s most distinguished fine dining and event spaces. Celebrities, fashion designers, models, socialites, entertainers and politicians alike have all congregated at Capitale to celebrate at one of the venue’s many exclusive parties. Clients and guests include Virgin Airlines, Elton John, Marc Jacobs, Louis Vuitton and Angelina Jolie. In 2007, Greenberg expanded his catering infrastructure in New York by developing Espace, a 20,000 sf. event space in the beautiful new Atelier Tower in midtown Manhattan.
In 2009, Greenberg completed the development of the Ames Hotel located in the historic Ames Building in Boston with his longtime friend, Richard Kilstock. The Ames Hotel is a joint venture with Normandy Realty Partners.
In 2010, Greenberg finalized an agreement with Marriot Hotels to develop restaurants in their properties. His first project, 1500 Degrees, a Farm to Table Dinning Concept received the Esquire Magazine award for Best New Restaurant in America. Greenberg’s latest project, Bastille Kitchen, is slated to open in April 2014 in Boston’s Innovation District.
In addition to his hotel and restaurant ventures, Greenberg is co-founder of Boston Common; a magazine developed by Niche Media, LLC, a robust lifestyle publishing company whose other titles include Hamptons, Gotham, Aspen Peak and Los Angeles Confidential.
Mr. Greenberg is the recipient of The Boston University Young Alumni Council Award (2002) for his achievements, character, and continued support of the University. He remains a sponsor of Boston University’s School of Management. Additionally, he is a co-founder of the Center for Jewish Discovery in Manhattan.